As many are aware, Bell takes the initiative to end the stigma towards mental health. They provide to their public ways to help those around you who are suffering, as well as conversation boards. They do a phenomenal job at allowing people to express themselves and become aware of mental health facts. Bell uses new media in a way that encourages people to join together and help others. This is done through “Bell Let’s Talk” day. On a specific day in the year, Bell donates money for every tweet that uses the hash tag #BellLetsTalk. Their strategy is so smart–they know a large portion of the population use many forms of new media so they find a way to bring new media and mental health awareness together. It is a day where people can speak up about what they are going through and what others can do to help. It…
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Stigma Fighters Down Under 